The SEO Expert
SEO for designer-makers
With 16 years’ experience in the digital marketing and SEO space, I’ve helped everyone from small local startups to global startup accelerators, and from craft businesses in small UK towns to big financial services organisations in the heart of London, to optimise their websites, improve their content and accelerate their sales.
Now I’m making it my mission to demystify SEO for sellers, artisans and designer-makers… creative business people just like you.
I’m here to help your creative business reach the customers that want to buy your creations. I’m here to help you grow.
About the SEO Expert
I’m passionate about small businesses, and I’m passionate about SEO. Smush those two things together and you get a set of services that are tailormade to help simplify and demystify SEO for you and your creative business.
Whether you have an ecommerce site or brochure website, or you get the bulk of your sales via Etsy or Notonthehighstreet, I’ve got a service that’s specifically designed to help you accelerate your SEO – and I won’t charge you an arm and a leg for it.
Who I Help
If you’re a designer, a maker, a crafter, a creator…if you pour out your ideas on paper, on fabric, on ceramic, on glass… then I want to help you share your products, help you spread the word, help the world see what it’s missing.
SEO for Etsy Sellers
Etsy isn’t just a marketplace, it’s also a search engine. We can help to analyse your current Etsy product listings to identify keywords you could be targeting with your titles and keywords tags, and suggest suitable changes to your titles to incorporate those keywords.
If you’re interested in expanding your product range we can also use Etsy keyword research to identify opportunities for new product development.
SEO for Notonthehighstreet Sellers
Similar to Etsy, Notonthehighstreet isn’t just a marketplace, it’s also a search engine.
Notonhighstreet is less transparent about its ranking metrics than Etsy, and it also has a lot more ‘manual curation’ for sellers to contend with, but despite those hurdles we can still help you to identify keywords you could be targeting with your product listings, and suggest suitable changes to your titles, content and keywords to incorporate those new keywords.
If you’re interested in expanding your product range we can also use keyword research to identify opportunities for new product development.
Ecommerce SEO
If you own your own ecommerce site there are some technical factors than can make or break your rankings, but after that it’s just as important to do the right keyword research, ensure your product descriptions are optimised for search, and build links to your site and its product listings. The SEO Expert can help with all of that and more.
If you’re interested in expanding your product range we can also use keyword research to identify opportunities for new product development.
How I can help sellers, artisans and designer-makers
From keyword research to content writing to link-building, The SEO Expert has a service to meet your needs
Keyword Research
Keyword research is the cornerstone of a great website SEO strategy, but it’s also vitally important if you sell through a marketplace like Etsy or Notonthehighstreet as well.
The SEO Expert can help you to identify the keywords you should be targeting, the competitors your site is strong enough to outrank, and the ‘quick wins’ that you can get your site ranking for as quickly as possible.
Link-building
We believe link-building should always be natural and organic, which means it depends on great content and great media outreach.
We can help you put together an organic link-building strategy that will identify where and how you can earn links naturally, through PR, content creation and blogger outreach.
Full SEO Plan
This comprehensive SEO plan will include a full analysis of your website, Etsy shop or Notonthehighstreet shop from an SEO perspective, identifying your product listings’ strengths, as well as any rooms for improvement.
From ranking analysis, to keyword enrichment, to new product development opportunities, your full SEO plan will help you reach more customers and make more sales.
Stay In Touch
If you’d like to receive tips and advice about Etsy SEO, Notonthehighstreet SEO or website SEO for designer-makers, then pop your email address into the box below. I promise to protect your data, and won’t share it with anyone else.